Wrigleyville

Sports and spirits. It can be said that these simple pleasures, flavored with a heavy dose of camaraderie and passion, are the backbone of one of Chicago’s more unique neighborhoods: Wrigleyville. The history of Wrigleyville is inextricably linked to Wrigley Field. The culture that has evolved around the legendary stadium makes the Wrigleyville area a community unto itself.

 

Wrigleyville is packed with local restaurants, bars, and live music venues and is easily reached via public transportation. It is the sports and entertainment center of Chicago, and a natural gathering place for the city.

Wrigley Field

Wrigley Field was built in 1914, making it the second oldest ballpark in the majors behind Boston's Fenway Park (1912).

 

It’s ivy-covered brick outfield wall, iconic red marquee, and hand-turned scoreboard add to its all-American charm. Home to the Chicago Cubs since 1916, it is a treasured national monument.

Iconic Entertainment Venue

Wrigley Field is host to select concerts and non-MLB sporting events. It remains America’s favorite venue for baseball.

"2nd Best Sports Venue in the World," 2011

 

"No. 1 MLB Ballpark," 2013

 

#1 Outdoor Music Venue," 2013

Unparalleled Share of Voice

The value of being a brand partner at Wrigley Field is unmatched. Not only do you align yourself with America’s favorite team, you receive unparalleled share of voice when compared to other iconic ballparks.

 

The Cubs management has made a conscious effort to preserve the integrity of the Field.

Historic Restoration

The long awaited restoration and expansion of Wrigley Field, now known as The 1060 Project, is well underway. The $750M project aims to preserve Wrigley Field's beauty, charm and historic features that fans have cherished for more than a century, while updating and improving the iconic ballpark for fans, players and the community.

 

One of the largest undertakings of the 1060 Project is the development of the Park at Wrigley Field - creating a hub for sports, entertainment, music and food for the city of Chicago.

Revived Wrigleyville Campus

In March 2017, the Cubs will unveil three marquee updates to the Wrigleyville campus - The Park, Hotel Zachary, and the new Western Gate to Wrigley Field.

 

Not only will The Park represent the premiere destination for sports and entertainment, it is situated in one of the most densely populated, culturally diverse neighborhoods in the U.S.

The Heart of Chicago's Sports & Entertainment

Strategic design and activation will bring vibrant programming to a densely populated community, 365 days a year. The Park will be the new town center of not only Wrigleyville, but the entire city of Chicago.

The Park at Wrigley

Two six-story towers will overlook a community-centric entertainment plaza located adjacent to Wrigley Field. They will be the new headquarters for the Chicago Cubs and the Cubs Broadcast center, a center for national conventions and conferences, and prime retail space on the ground floor.

 

The Park will become the epicenter of culture and entertainment for the city of Chicago, and ideally the midwest region at large. It has been designed and developed to connect the Lakeview community, millions of fans, tourists, and business executives from around the world through year-round entertainment.

Year-Round Programming

In addition to more than 90 baseball games, The Park will host events year-round; a mixture of owned event series and a curated selection of national culinary, food, music and sporting events.

  • Movies in the Park
  • Sports Watch Parties
  • Fitness Series
  • Chicago Fashion Week
  • New Year's Eve
  • Lollapalooza Festival Events
  • Music Series
  • Winter Market & Ice Skating
  • Farmers Market
  • Winter Wonderland
  • Chicago Food & Wine Festival
  • Cubs Broadcast Studio

Baseline Wall Signage

{{Account.Name}} will receive a static sign along the brick wall down the first of third base line for all eighty-one (81) Cubs home games at Wrigley Field. Signage will provide visibility both in-park and during the broadcast.

Baseline Door Signage

{{Account.Name}} will receive a permanent static sign on an aisle door along the first or third base line for all eighty-one (81) Cubs home games at Wrigley Field. Signage will provide visibility both in-park and during the broadcast.

Center Field Fascia Signage

{{Account.Name}} will receive a static sign on the center field fascia below the iconic, historically landmarked, manually operated scoreboard for all eighty-one (81) Cubs home games at Wrigley Field.

Located front and center of the Wrigley Field “Money Shot”, {{Account.Name}} will receive tremendous visibility in-park and in broadcast media.

The sign will remain visible during concerts and post-season.

Home Plate Rotational Signage

{{Account.Name}} will receive one (1) ½ inning of TV visible home plate rotational signage for a full season of Cubs home games. This highly sought asset provides the most TV-visible signage in Wrigley Field, airing both in the Chicago and visiting team’s market. Equivalency equivalent

Left Field Static Sign

{{Account.Name}} may receive the 6’ x 8’ high profile permanent left field power alley sign.  Up for renewal after 2016 season.

 

This sign will be the most prominent permanent sign available at Wrigley Field.

 

Sign remains up during concert and post season.

Branded Videoboard Feature & LED Takeover

{{Account.Name}} will present a feature shown prominently on the left field videoboard.

 

Features available in (:30) or (:60) second variations. Cubs and {{Account.Name}}will work together to develop Cubs/Chicago/Baseball Centric content that aligns with the BRAND’s marketing objectives.

 

While feature runs on videoboard, brand messaging will takeover all LED boards.

In-Game Videoboard Signage

{{Account.Name}} will receive static in-game signage on the videoboard for one ½ inning of game play during at all eighty-one (81) Cubs home games at Wrigley Field.

 

{{Account.Name}}’s green and white logo will be one of two brands appearing during the half inning.

In-Game LED Signage

During one ½ inning of game play, {{Account.Name}}messaging will takeover all LED signage within Wrigley Field.

 

Includes the 1st/3rd base façade, as well as the right and left field LED boards within field of play, delivering robust visibility in-park and within broadcast.

 

LED signage may be in color.

Live Action Feature

{{Account.Name}} will present Cubs walks/stolen bases/strikeouts/doubles/triples, receiving a live-action feature every time a Cubs player completes the action.

As presenting partner of the live-action feature, {{Account.Name}}will own the leftfield panel during the replay of the event and brand messaging will be displayed on all four LED boards.

Branding on left field videoboard needs to be in green and white.

Videoboard Feature Replay Swipe

{{Account.Name}} will present a full inning (top and bottom of the inning) of Cubs replays, receiving a branded ‘swipe’ “announcing” the replay prior, and a logo bug in the lower right hand corner during the replay.

In-Park Television (IPTV) Network

{{Account.Name}} will receive (:30) commercials and “ad blasters” before, during and after each game on Wrigley Field’s IPTV. The IPTV Network is viewable on flat screen televisions throughout the Wrigley Field concourse and premium seating areas.

  • Three (3) pre-game (:30) spots with accompanying static ad (ad-blaster)
  • Three (3) in-game (:30) spots with accompanying static ad (ad-blaster)
  • Three (3) post-game (:30) spots with accompanying static ad (ad-blaster)

Marquee Messaging

Throughout the entire season, BRAND messaging will be featured on the historic Wrigley Field Marquee. BRAND copy will display more than 100 times per day on a 24-hour basis during normal operation.

 

The historic Marquee, viewed by thousands per day, was the #1 most Instagrammed site in the State of Illinois.

Right Field Porch

The Wrigley Field Bleachers are famous for being one of the best seats in all of sports, both for their affordability and fun, party-like atmosphere. In keeping with that tradition, the Cubs will transform the popular right field porch (originally built last season) into a {{Account.Name}} branded experience. 

  • Given that the Bleachers sell out first for Cubs Marquee games, {{Account.Name}} can utilize the opportunity to secure porch tickets to drive traffic to retail locations.
  • Those fans may enter the ballpark early for a pre-game experience that includes watching batting practice from the {{Account.Name}} porch.
  • Opportunity for {{Account.Name}} to showcase a fan experience activation on the porch prior to each Marquee game
  • {{Account.Name}} can also develop a campaign around homeruns hit onto the porch.  (Possible CSR Opportunity)
  • {{Account.Name}} will have exclusive use of the porch for three (3x) TBD regular season home games

Right Field Porch Naming Rights

Built last year as a part of the new Budweiser Bleacher renovation, the right field porch is a 2,000 sq. ft., standing-room only space. The space will be updated with drink rails and {{Account.Name}} branding. Branded concession opportunities may be available.

  • {{Account.Name}} will also have a dedicated WIFI zone within this porch
  • The {{Account.Name}} branded and password protected landing page could require submission of contact info (email, name etc.) and provide the opportunity for direct messaging.  This would also enable {{Account.Name}} to generate back end analytics on {{Account.Name}} Porch attendees and allow for opt-in to receive communication post-event.

Right Field Porch Static Signage

{{Account.Name}} will completely own the branding within the {{Account.Name}} Porch (subject to NPS and Wrigley Field Style guide approval), including the field-facing elevator shaft in right center-field

Naming Rights Left Field Porch

The Wrigley Field Bleachers are famous for being one of the best seats in all of sports. The Cubs will transform the popular left field porch (originally built last season) into a {{Account.Name}} B2B experience. 

LEFT FIELD PORCH REACH

 

  • G & M Distributors
  • Out at Wrigley
  • LMT Onsrud, LP
  • Milliman
  • The Lock Up Self Storage
  • Reynolds Consumer Products
  • UOP, LLC
  • CBRE
  • Comcast Spotlight
  • Ultimate Software
  • Accertify, Inc
  • Strick Trailers
  • Bailey Trucking
  • Dunaj agency
  • King’s Court Builders
  • Pivotal Labs
  • MSDS Online
  • The Neutral Zone
  • Nelson Labs
  • Baird Capital
  • Mutare Software
  • Toronto Maple Leaf Hockey Club
  • C.O.R.E Group USA
  • Aluminum Extruders Council
  • IBM
  • Ring Central
  • Martin Implement Sales
  • Advocate Health Care
  • Rich Harvest Farms
  • Nestle USA
  • PayLease
  • Association of Government
  • Contact Center Professionals
  • MidAmerican Aero Space
  • Souljack Digital
  • Blitsy
  • Stahli USA
  • Chicago Athletic Association
  • Sports Business Journal
  • Jones Lang LaSalle
  • First National Bank
  • Majestic
  • BMO Harris Bank
  • Baxter Credit Union
  • Miami University
  • Geneva Advisors
  • Western Illinois University
  • G & M Distributors
  • Pure Technologies
  • Nike
  • McDonnell Boehnen Hulbert & Berghoff
  • Tourism Vancouver
  • Midwest Textile Services Association
  • Perficient Inc.
  •  Spoon River College
  • Zones, Inc
  • Stream Capital Partners
  • Integrated Jorujo, Inc.
  • Electrical Services
  • Quote Pro Kiosk
  • Peak6
  • M13
  • Blue Chip Marketing Worldwide
  • Global Securitization Services
  • CDW
  • Green Courte Partners
  • Ultimate Software Group
  • IRC Retail Centers
  • Rakoczy Molino Mazzochi Siwik

Right Field Wall

{{Account.Name}} static branding will be prominently displayed on the right field gate (must be green and white to adhere to the Wrigley Field style guide).

Premier Club Naming RIghts

Third Base Club

  • Accessed by 250 guests* with seats just beyond third base dugout in first few rows
  • Anticipated for Opening Day 2019*

  

Upper Deck Club

  • Accessed by 250 guests* with seats on the 400 level behind home plate
  • Anticipated for Opening Day 2019*

Game Day Presenting Sponsor

{{Account.Name}} DAY AT WRIGLEY FIELD

On a mutually agreed upon date, BRAND will present a game at Wrigley Field. The first 10,000 fans to enter Wrigley Field will receive a mutually agreed upon, co-branded giveaway item.

 

{{Account.Name}}  will receive:

  • 10,000 co-branded items with attached coupon or promotional offer
  • Fifty (50) tickets
  • Private pre-game party with complimentary food and beverage

Game Day Presenting Sponsor

MEDIA

 

The following media will be utilized to promote the BRAND giveaway and game sponsorship:

  • Three (3) in-game, live-read TV spots
  • Three (3) spots during radio broadcast
  • Recognition in home stand press release
  • Recognition on promotional schedules – Cubs.com
  • Pre-game videoboard and PA announcements for ten (10) games prior

Presenting Partner of Movie Night

{{Account.Name}} will have the ability to present a series of at least 6 movie nights at The Park at Wrigley throughout June, July, and August. {{Account.Name}} will have many experiential activation opportunities, including but not limited to the following:

  • On-site activation space
  • Opportunity to provide giveaway items
  • VIP area for BRAND customers/guests
  • Branding throughout each event
  • Opportunity to run a commercial or branded content

    before/after the movie

Ice Rink Dasherboard Signage

The ice rink will be open during the winter months to the general public.  As a partner of The Park at Wrigley, BRAND will have the opportunity to receive:

  • Dasherboard signage
  • LED branding on the video board and stylons while

    the rink is open

  • Private events for {{Account.Name}} employees or customers in the rink (incremental cost associated)

Foodie Friday

The limited-time food item will be featured on Cubs social media as part of the #foodiefriday promotion. In the image of the item, Illinois Pork Producers Association will receive soft branding.

Print Media

VINE LINE, SCORECARD, & YEARBOOK

 

{{Account.Name}} will receive an ad in the twelve (12) issues of the Cubs’ Monthly Vine Line Magazine, every edition of the Cubs Official Scorecard (sold at every home game), and the Cubs Annual Yearbook.

Coupon Strip

{{Account.Name}} will have one (1) placement inside the Cubs coupon strip that fans receive as they enter each home game during the season. Over 1,620,000 coupons are distributed during the year.

TV Feature

Includes 50x ROS promos per month – 300x total. Opportunity to promote the Crate & Barrel Balcony ticket offer and the opportunity to bring your game ticket into stores for Cubs branded champagne glasses.

 

CSN Reaches:

  • More than 3.1 million homes in the Chicago DMA.

  • More than 4.7 million homes overall.

  • All cable & all satellite homes in the Chicago DMA.

 

Out of Home Signage

{{Account.Name}} will receive LED signage on The Park at Wrigley’s  two large out of home tower displays during both Chicago Cubs gamedays and non-gamedays.

Limited-Time Food Item

The Cubs and the Illinois Pork Producers Association will work together to create a unique and exciting food item that will generate buzz and excitement as it is sold at the ballpark during one homestand.

Appearances

The Cookie Dough Cafe will have the opportunity to host an event at a retail location with an appearance by a former Cubs player or Cubs mascot Clark the Cubs.

  • Player appearances can be requested for an additional fee

Retail Sweepstakes

The Cookie Dough Cafe will have the opportunity to create a unique sweepstakes to be run at retail locations, allowing for Cubs fans to win a unique VIP experience at Wrigley Field.

  • Fans can enter through tear pad or text-to-win for an opportunity to receive Cubs tickets, experiences or merchandise.
  • The Cookie Dough Cafe will receive an activation bank to make the sweepstakes happen.

Logo Usage

PROUD PARTNER

{{Account.Name}} will receive the following designation (or other mutually agreed upon designations):

 

“Proud Partner of the Chicago Cubs/Wrigley Field”

 

TRADEMARKS & LOGO USAGE

As a Proud Partner, {{Account.Name}} will receive the right to utilize the Cubs logo and its trademarks in print, TV, and radio executions in the Chicagoland region (no digital use).

Official Designation & Exclusivity

OFFICIAL DESIGNATION

{{Account.Name}} will receive the following designation (or other mutually agreed upon designations):

 

“Official XYZ of the Chicago Cubs/Wrigley Field”

 

EXCLUSIVITY

{{Account.Name}} will receive exclusivity across the XYZ categories.

Activation Plaza

{{Account.Name}} will be provided with an activation space in the new Park at Wrigley for xXXXxx Cubs games during the season.

 

{{Account.Name}} may bring a street team into this activation space to distribute collateral to fans.

  • 15x10 Space Available
  • 10x10 Space Available

Hospitality

{{Account.Name}} will receive a $XXXX ticket bank to be utilized throughout the regular season for the following:

  • VIPs
  • Clients
  • Associate incentives
  • Promotional giveaways and contests

VIP On-Field Access

{{Account.Name}} can leverage 4x pre-game on-field passes to view batting practice, take a picture from the on-deck circle and give VIP’s a chance for a once in a lifetime opportunity to step onto Wrigley Field.

Activation Space

The Cubs with bring {{Account.Name}} to life through an experiential activation on the concourse inside Wrigley Field or in a heavily trafficked available space outside Wrigley Field. {{Account.Name}} representatives may hand out promotional collateral to fans with Cubs approval.

RBI Strategic Objective & Plan

STRATEGIC OBJECTIVE

Strengthen the relationship between two Cubs’ Legacy Partners while creating once-in-a-lifetime moments for the Cubs RBI Junior All-Stars.

 

PLAN

Create an impactful trip to Spring Training for inner-city youth who use baseball as an outlet to build personal attributes.  By leveraging assets of each partner, this team of 15 boys and their coaches will be able to attend a Spring Training trip that will feature interaction with the team and accommodations from American Airlines & Starwood Hotels.

RBI Execution

EXECUTION

American Airlines Flight Attendants, Starwood’s SVP of Commercial Services, Mark Vondrasek & Clark the Cub surprised the Cubs RBI Junior All-Stars at the Chicago Union League Boys and Girls Club on February 23 to give them a once-in-a-lifetime Major League experience. 

 

Anthony Rizzo made a special appearance via Skype to make the announcement to the 15 boys and their coaches.

 

RBI Execution

EXECUTION

The players and coaches flew American Airlines to Phoenix and stayed at the Sheraton Mesa from March 18 – March 21. Over the extended weekend, the team was able to take a behind-the-scenes tour of Sloan Park, played a game on the field against the Arizona RBI team, participated in team warm-up, shagged balls during Cubs batting practice and attend a Cubs home and away Spring Training game. This experience was beyond anyone's expectations including unsolicited player involvement.  Most notably, Kyle Schwarber provided the Cubs RBI Junior All-Stars’ catcher with his own glove after the RBI player’s glove ripped during warm-ups.

RBI Results

“This is about mentoring these boys, keeping them on the right path,” Radcliffe said. “We want these kids to go to college. Our success rate with these kids is at an all-time high.”

  – CBS Chicago

 

"It's all about kids," Maddon said. "If they choose to be White Sox fans, I don't care. Just that they want to play baseball, they want to get involved, that's what matters.“

  – MLB.com

Hefty Flips For Charity

Hefty Strategic Objective & Plan

STRATEGIC OBJECTIVE

Promote the Hefty and Cubs partnership with a unique, media-driven event that engages passionate Cubs fans with the Chicago-based Hefty brand while also serving as a significant charitable impact to the community.

 

PLAN

Orchestrate the world’s largest flip cup game in the outfield warning track of Wrigley Field following the June 3rd game vs Arizona.  The game, which will feature a total of 200 participants, will be captained by two current Cubs players.  Each participant will be able to register on a unique Cubs.com page and received up to 2 tickets compliments of Hefty.

Hefty Execution

The event, which took place just after the final out of the June 3rd Cubs game, was kicked-offed by co-owner Todd Ricketts.  MC’d by notorious Sports Entertainer Cameron Hughes, the game officially set a world record for the world’s largest flip cup game.

 

David Ross & the victorious blue team was awarded with a $30,000 donation to NVRQT & The Anthony Rizzo Foundation.  As a consolation prize, Jason Hammel & the red team was given a $10,000 donation to the Cubs Charities Diamond Project.

Hefty Flips For Charity Results

100,428,558 MEDIA IMPRESSIONS

 

The event was highlighted by various news & social media outlets with nation-wide followings leading up to and following the event, including Yahoo!, Comcast SportsNet Chicago & SnapChat’s Chicago “Story.” 

 

In result, the Hefty Flips for Charity event garnered 100,428,558 media impressions.

Reynolds Wrap Tarp

Reynolds Wrap Tarp Results

The Cubs/Reynolds Wrap tarp partnership has generated over 100 million impressions that specifically mention Reynolds Wrap (this does not reflect any impressions that include Reynolds Wrap solely through a visual of the tarp):

 

  • Broadcast – 5,000,000+
  • Press Release – 23,000,000+
  • Social – 1,000,000+
  • Digital – 70,000,000+
  • Print – 1,000,000+

Reynolds Wrap Tarp Reddit - VIral

2 MILLION+ VIEWS IN 24 HOURS

 

After the first Cubs rain delay, an image of the Reynolds Wrap tarp went viral on Reddit, with over 2 million views in less than 24 hours. 

Reynolds Wrap Tarp Today Show

Al Roker: Cubs first baseman Anthony Rizzo…running into foul territory…on the tarp, over the wall, into the stands, makes the catch!

 

Savannah Guthrie: Amazing!

 

Al Roker: One more time…jumps on top of the tarp, nice ad for Reynolds Wrap…that’s amazing!

 

Tamron Hall: Is that bad if that’s what I noticed most? That it was Reynolds Wrap? I was like wow I didn’t know Reynolds Wrap had such a great ad.

 

Al Roker:  And the Cubs go on to win 3-2 against the Milwaukee Brewers. So that’s pretty impressive.

 

Willie Geist: They actually at first said it wasn’t a catch, but then they found he had one foot on the tarp so it was a good catch.

 

Al Roker: It was fantastic. Nicely done. He wrapped that up…on top of the Reynolds Wrap.

 

 

 

Giordano's Cubs Convention Special Order

Giordano's Strategic Objective & Plan

STRATEGIC OBJECTIVE

Promote the Giordano’s and Cubs partnership with a unique, news-worthy product that emphasizes the shared local legacy of the two brands while driving traffic to Giordano’s restaurants.

 

PLAN

Create a Cubs-themed deep dish pizza that will be sold during the 2015 Cubs Convention weekend.  This limited-edition pizza will only be available at the Giordano’s Prudential Plaza location, positioned just blocks away from the Convention.

 

 

 

Giordano's Execution

In conjunction with the 2015 Cubs Convention, Giordano’s’ Prudential Plaza location offered the specialty Cubs stuffed pizza exclusively throughout the weekend (January 16-18). At no additional cost, Cubs fan were able to request the “Cubbie Pizza” option on any medium or large stuffed pizzas during the weekend. The “Cubbie Pizza” was featured during the “Friday Night with Ryan Dempster” show, which garnered exceptionally positive reviews.  Each hotel-attending fan also received a “Cubbie Pizza” branded keycard for their hotel room.

 

Giordano's Media Impressions

120,839,067 MEDIA IMPRESSIONS

 

Leading up to the weekend, the pizza was highlighted by various news & social media outlets with nation-wide followings, including ESPN’s Darren Rovell, Yahoo! Sports, USA Today & Sports Illustrated. 

 

In result, the “Cubbie Pizza” garnered 120,839,067 media impressions.

Giordano's Results

RESULTS - SALES LIFTS

Throughout the 2015 Cubs Convention weekend (January 16-18, 2015) , the Prudential Plaza Giordano’s location experienced the following sales lifts:

  • 58% increase from the previous weekend (January 9-11. 2015)
  • 51% increase from the Cubs Convention weekend the previous year (January 17-19, 2015)
  • 44% increase in carry-out and delivery orders from Cubs Convention weekend the previous year (January 17 – 19, 2014)
  • 80% of all deliveries from the Prudential Plaza Giordano's location were made to the Sheraton, the site of the 2015 Cubs Convention

“Executing the Cubbies Pizza initiative during Cubs Convention weekend allowed us to bring our pizza to Cubs fans in a new light, sharing our personality and introducing a new reason to interact with our product.  These types of added valuable opportunities are invaluable and key to a successful partnership.  As a result of the Cubbies Pizza, Giordano’s saw millions of media impressions, enhanced customer engagement and extremely healthy same store sales growth – all from an idea that wasn’t even a contractual element.”

-Jessica Wenson, Marketing Manager – Giordano’s Pizza


 

 

Giordano's Earned Media

National Hot Dog Month - Hot Dog Pizza

 

For National Hot Dog Month, the Cubs teamed up with Vienna and Giordano’s to create a Deep Dish Hot Dog Pizza. The pizza was sold at select concessions from July 15th-July 20th

Giordano's Social Media

National Hot Dog Month - Hot Dog Pizza

 

Online sports sites, news channels, blogs and more all enjoyed sharing their thoughts on the new creation at Wrigley and Print/Online Daily

 

Impressions: 6,104,772.13

 

Ad Value: $1,694,074.27

Giordano's Broadcast Media

National Hot Dog Month - Hot Dog Pizza

 

The Cubs showcased the Hot Dog Pizza on-air during the July 18th game.

 

The broadcast reached an audience of 3,922,539 viewers with a total TV Publicity Value of $121,604

Benjamin Moore Paints The Marquee

Benjamin Moore Strategic Objective & Plan

STRATEGIC OBJECTIVE

Announce the new, long-term partnership between the Cubs and Benjamin Moore with a unique, authentic, and news-worthy event that emphasizes the shared historic nature of the two brands.

 

PLAN

In conjunction with Wrigley Field’s 100th Celebration, Benjamin Moore and the Cubs worked with Harboe Architects and Wiss, Janney, Elsnter Associates, Inc to research the famous Wrigley Field Marquee’s original color scheme from 1934, with plans to recreate the event for the 1930s throwback homestand from May 16-21, 2014.

  • Official 1934 colors were determined to be Mallard Green & French Quarter Gold.
     

 

 

 

Benjamin Moore Execution

The Cubs and Benjamin Moore hosted an event on May 14th (one day prior to the 1930s homestand) for media members and fans to watch the Marquee be transformed to its original 1934 color scheme.

 

Benjamin Moore held an activation event with a 1,000 free t-shirts, a baseball bat themed mural for fans to paint, and flyers distributed throughout Wrigleyville.

 

 

Benjamin Moore Results

221,592,494 Overall Impressions

356 Placements

 

NEWS

  • Time lapse video featured by Yahoo! Sports and USA Today
  • News of the partnership in Consumer Reports, Hardball Talk on NBC Sports and Examiner.com
  • News stories in both daily newspapers -- The
  • Chicago Sun Times & The Chicago Tribune
  • Broadcast segments on all local major affiliates NBC,  CBS, ABC  & WGN
  • National CBS News Sunday Segment
  • Estimated national audience: 5,307,347
  • Estimated publicity value: $169,536
  • Estimated local audience: 297,327
  • Estimated local publicity value: $13,736

SOCIAL MEDIA

  • 8.3M+ total social media impressions (3.5 M mention Benjamin Moore)
  • 1,289 total social media posts talking about the marquee repainting (447 mention Benjamin Moore)
  • 156 #GreenMarquee mentions resulting in 796,816 social media impressions
     

 

 

Investment Summary

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Post Season Fees

  • Wild Card Fees - Sponsor will pay an additional 1% of the total amount due in such season
  • NLDS Fees - Sponsor will pay an additional 2% of the total amount due in such season
  • NLCS Fees - Sponsor will pay an additional 3% of the total amount due in such season
  • World Series Fees - Sponsor will pay an additional 4% of the total amount due in such season. Such World Series Fees are exclusive of the Wild Card, NLDS, and NLCS Fees (for the avoidance of doubt, the maximum bonus Additional Playoff Charges Sponsor will pay in any one season of the Term is 10%).